About Us
Welcome to Streeva, where every thread tells a story, every design carries a legacy, and every saree celebrates the essence of womanhood.
ABOUT FOUNDER
I’m Khushali, the heart and soul behind Streeva. My journey into this brand isn’t just a business—it’s a reflection of my personal story, my childhood dreams, and my lifelong love for art, culture, and sarees. From a young age, I was always fascinated by colors, patterns, and the stories that fabrics could tell. Whether it was drawing, creating art, or experimenting with designs, I was a creative child who always had a deep appreciation for beauty and expression.
ABOUT STREEVA
Streeva was born from a dream, inspired by family, heritage, and the timeless beauty of sarees. My journey to creating this brand started with the inspiration of my mother my role model, my motivator, and my greatest influence. Watching her wear sarees with pride and joy sparked the idea to create a brand that not only celebrates tradition but also empowers women by connecting them to their roots and heritage.
Growing up, I would spend hours curating beautiful sarees for my mother playing with textures, colors, and traditional motifs. It became a special ritual: exploring the patterns, styling the sarees in new ways, and watching her smile as she brought those designs to life. This simple yet powerful connection with my mother and the joy of seeing her embrace these creations sparked my passion for sarees and their timeless beauty.
That childhood passion grew into a vision a dream to build a brand that celebrates tradition, heritage, and the stories that connect women to their roots. Every saree in Streeva is designed with this same love and attention woven with emotions, history, and my personal journey.
Streeva is more than just a brand name. It represents stories, memories, and my journey as a woman who has always believed that sarees are more than just garments. They are expressions of confidence, culture, and strength. For me, every saree has its own soul, and creating them allows me to connect with the rich traditions of Indian art while adding a modern touch to meet the needs of today’s women.
As I built Streeva, my heart was guided by the idea of empowering women by giving them timeless pieces that honor the legacy of heritage while celebrating their individuality. My passion for sarees is rooted in the stories they carry the stories of generations, families, and dreams and I wanted to create a brand that would help women connect with these emotions.
At Streeva, we focus on quality, craftsmanship, and authentic design while supporting traditional artisans and sustainable practices. Every pattern, every color choice, and every design has been handpicked to ensure that it resonates with elegance, sophistication, and confidence. From Paithani silk to Banarasi weaves and Indo-Western fusion styles, every piece is a celebration of culture, tradition, and the modern woman.
Thank you for welcoming Streeva into your journey. This brand is not just a business for me it’s a story, a dream come to life, and a celebration of family, culture, and passion. With Streeva, you are wearing a piece of my journey, my creativity, my emotions, and my love for art and heritage.
Whether you’re celebrating a special occasion, a festival, or a moment of self-expression, Streeva is here to ensure you look and feel your best. We believe that clothing should empower, inspire, and connect, which is why every saree is designed to make you feel as special as the moments you wear them for. With Streeva, you’re not just wearing a saree you’re embracing a legacy, a story, and a journey of elegance.
We strive to focus on TREND | QUALITY | AFFORDABILITY. These 3 pillars help us to navigate trends fast, get quality products trending at super affordable prices.
Thank you for taking time to read up on our journey, and we are glad you are a part of our beautiful journey!
With Love,
Khushali Ajit Bhoir
Founder, Streeva